Create better catalogues with Halfnine.
This catalogue was set around a beach shack on the Gold Coast and shows the models enjoying a weekend rugged up in the latest winter range from Rush Surf. Halfnine was responsible for the art direction, photoshoot and design of the catalogue.
Halfnine had the hard task of selecting the talent and art directing the swimwear photo shoot on Rush’s 2010 swimwear catalogue. Halfnine then went about applying a warm sun-drenched effect to the images.
Halfnine designed this catalogue for Rush Surf as a follow-up to their winter catalogue. This time it was 16 pages and had a primary focus of jeans, hoodies and shoes.
Rush Surf is a chain of Queensland-based surf stores that are slowly expanding nation-wide. This project involved creating a 28 page catalogue, along with a range of in-store promotions such as a series of posters and window graphics.