This catalogue was set around a beach shack on the Gold Coast and shows the models enjoying a weekend rugged up in the latest winter range from Rush Surf. Halfnine was responsible for the art direction, photoshoot and design of the catalogue.
Halfnine had the hard task of selecting the talent and art directing the swimwear photo shoot on Rush’s 2010 swimwear catalogue. Halfnine then went about applying a warm sun-drenched effect to the images.
Broadwater Parklands is the Gold Coast City Council’s flagship park, and they wanted it to look the park. Halfnine endeavoured to create an identity for the park that was diverse enough to work over a range of materials (which needed to promote a number of very different things) whilst still maintaining a strong mark which [...]
The Gold Coast City Council, in collaboration with ABI Group and the Queensland Governernment are redeveloping the Surfers Paradise foreshore. The redevelopment is exciting in the way that it will connect the heart of Surfers Paradise with the beach in a way that creates an imaginative, interesting, yet functional community space. The project involved creating [...]
CaSPA is an alliance between Allconnex Water, Worley Parsons, KBR and ABI Group. Their mission is to upgrade the Coombabah Wastewater Treatment Plant and construct a Wastewater Treatment Plant at Stapylton. These constructions will use the latest technology, quality workmanship and materials and a structure that will stand the test of time. CaSPA wanted an [...]
Halfnine developed an identity for the Gold Coast City Council’s parks and recreational services. They required a new simpler and memorable name, as well as a mark to unite all of the parks across the Gold Coast. The result is an identity which reflects the excitement which can be found by getting out and experiencing [...]
Gold Coast Tourist Parks were experiencing an identity crisis in the way that their existing visual identity wasn’t very recognisable in the market. They came to us to try and rectify this, we developed an identity for them which would be an iconic and instantly recognisable.