Hootsuite is sweet

Testing one delivery to rule them all. Hootsuite allows you to spread your message more quickly and effectively by updating your multiple networks in one step. These include Twitter, Facebook, Linkedin, WordPress and Ping.fm. You can compose messages even via your iPhone or Android mobile apps. Hootsuite even allows for team collaboration and the ability to manage permissions and logins. Pretty cool!

Gold Coast Parks Fence Wraps at Burleigh Heads

I snapped this last week at Burleigh Heads where Council is building new amenities. Designed by Jarren for Gold Coast Parks it’s good to see them doing their job by creatively hiding the construction while putting the good word out on GC Parks. It’s also good to see the Gold Coast Parks logo designed by halfnine out there and becoming a familiar sight, although Rent a Fence seems to have conveniently put their logo over it.

Rush Surf instore advertising

A few images taken at the Burleigh Heads Rush Surf store of the instore advertising.

Principles of Good Design

I’d like to live in a Dieter Ram’s Braun radio. Dieter Rams’ Principles of Good Design from Cool Hunting on Vimeo. Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsoe headquarters in London. Mr. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams. He also demonstrates how Rams’ principles relate directly to the style and success of the Vitsoe name.

Objectified the movie

The second movie of a three part Trilogy from Director—Gary Hustwit, the director of “Helvetica“. I would like to be re-incarnated as a industrial designer.

3D Projection Mapping On Car!

Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK! Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle. They used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch. You can check out the campaign site here. via digitalbuzzblog.com

Coast teens network success

The awesome power of a bit of fun, people wanting to get involved and providing them with the tools to share it….

TWO teens have caught the attention of 15,000 Facebook users with their plan to hold a giant Gold Coast pool party on Boxing Day. But event creators Kurt Paradise, 19, and Johnathon Batterham, 17, have some stiff opposition from Robina Town Centre where they plan to host their party in the lake on Robina Town Centre Drive. Kurt and Johnathon posted their pool party plans on Facebook last week and invited 300 of their friends along. Within 48 hours 4000 people had replied and the invitation had been distributed to 15,000 people. Robina Town Centre management have since lodged a formal complaint with Facebook and the page has been taken down. Despite the setback, the boys are determined to go ahead with the event and are hoping to meet centre officials, alongside local festival promoter Rossco Paddison. Mr Paddison said he would propose a festival to be held on the grounds, taking into account the centre’s laws and limitation, then apply for council approval. “Fifteen thousand kids listened to this event in 48 hours. You don’t get 15,000 people listening when Surfers Paradise Alliance spent hundreds of thousands of dollars on that Surfers Paradise Festival,” he said. via Coast teens network their way to fame Local Gold Coast News | goldcoast.com.au | Gold Coast, Queensland, Australia.

Flash for Mobile Devices

This is a great article to get your website optimised for mobile, especially if your site is in flash.

With the release of Android 2.2 AKA Froyo comes the support for Adobe Flash with a player update of Flash 10.1.   I’ve had the opportunity to use a Android Froyo device with Flash Player 10.1 on it for a few weeks now and I am impressed with the experience overall.   I am pleased that we will finally have a full flash player for mobile devices. Technologically the software is solid, however the Flash developer market will now begin to think about developing Flash content beyond the PC.

When using the device I found that web sites which required Flash performed just like I expected them to, which was like the PC Flash experience just on a smaller screen.    What was interesting is that all though it was convenient to have full flash mobile, I realized that in the majority of my mobile browsing experience I rarely run into a website where Flash is a critical element of the website.   Mostly because when I am mobile I am using apps, or if I am using a browser I am searching for something specific not just poking around the web.  My kids actually really enjoyed having Flash on the phone and used the device to visit their favorite sites to play their favorite games.   So to really experience Flash player on mobile I had to purposefully go seek out sites where Flash was a critical element like sites with heavy Flash video content or casual gaming sites.   Again the sites work perfectly well, all though I did notice that many of the websites that were not mobile optimized, including the Flash elements, were hard to navigate on such a small screen.   This is where the Flash developer community is going to need to utilize technologies like Adobe’s DreamWeaver CS5 that has multiple screen size CSS elements to help developers make their website, including the flash elements, optimized for a range of different screens.

The other area where developers are going to need to adjust their Flash development strategies is in the area of touch computing.   I’ve wrote extensively about touch computing before but essentially touch computing is where the primary interface for the device is touch based not keyboard and mouse based.    Most new mobile phones are touch computing devices and things like Apple’s iPad are leading the charge in touch computing for larger screen mobile devices.

Some of the Flash content I encountered that required any level of interactivity, like games for example, was fairly cumbersome in a touch computing environment.  Primarily because of the differences of a touch computing platform from one that uses a mouse and keyboard.    Things like video worked well because the play and pause button was the only real interactivity required.    Sites that have built navigation and UI around Flash were where some of the primary touch computing challenges were found.

Ultimately the reality is that Android devices with the release of Froyo will get full Flash player support on their mobile devices.   We fully expect many other Android devices including tablets will drive Flash for mobile devices.   The challenge is now handed to the Flash developer community to begin developing Flash content that is engaging and valuable on a mobile device.    It will be interesting to see how Flash developers take advantage of these new mobile eyeballs and optimize their Flash content for both the smaller screen and touch computing.

via Flash for Mobile Devices.

Why should mobile marketing be in your mix